Beast Industries hires Pietra co-founder Ronak Trivedi and team
Leadership ChangeReported
Beast Industries, MrBeast's company, hired a team from creator-commerce startup Pietra, including co-founder Ronak Trivedi, according to Business Insider. Trivedi is playing a key role in a yet-to-be-named platform that matches creators with brand marketers, and Beast Industries is not acquiring Pietra. Reported June 22, 2026.
Target: Beast IndustriesAnnounced: Jun 22, 2026
Last updated Nov 9, 2026 by the ATDb Editorial Team
Overview
Beast Industries, MrBeast's company, hired a team from creator-commerce startup Pietra, including co-founder Ronak Trivedi, according to Business Insider. Trivedi is playing a key role in a yet-to-be-named platform that matches creators with brand marketers, and Beast Industries is not acquiring Pietra. Reported June 22, 2026.
Deal details
- Target
- Beast Industries
- Market Segment
- Creator marketing, brand sponsorships
Key people
Ronak Trivedi — Co-founder, Pietra (hired by Beast Industries, title not stated)
Source
Connection details