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Adobe acquires Omniture for $1.8B | ATDb

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Adobe acquires Omniture for $1.8B

Adobe acquires Omniture for $1.8B

Acquisition

AdobeOmniture

September 15, 20091.8B

Last updated May 11, 2026 by s224d_historical_backfill

Overview

Adobe's entry into web analytics + marketing measurement, foundation of what became Adobe Analytics + Adobe Experience Cloud.

Acquirer: Adobe
Target: Omniture
Deal Value: $1.8B