Yahoo Japan

Rebranded

Tokyo, Tokyo, Japan · Founded 1996

10001+ employees · 4689.T

Sourced & current · updated Jun 1, 20260 of 5 facts verified

Yahoo Japan (now LY Corporation) is Japan's leading internet services company operating a major digital advertising platform, search engine, e-commerce, and portal services.

Where they sit

Stack tier: Ecosystem Services (A)

Demand Side Platform (DSP)Video Advertising PlatformProgrammatic Platform

Dominant Japanese internet and digital advertising platform; near-duopoly with Google in Japanese search and display advertising

Ownership

Parent: LY Corporation (majority owned by SoftBank)