WhatsApp Business Platform

Menlo Park, California, United States · Founded 2018

10001+ employees · META

Sourced & current · updated Jul 27, 2026

Distinct enterprise product (API) vs the consumer WhatsApp Business App. Per-template/per-message billing model live July 1 2025. Powers business chat at scale.

Where they sit

Stack tier: Ecosystem Services (A)

Customer EngagementPerformance Marketing

The dominant enterprise messaging API for WhatsApp, the world's largest messaging app, with unmatched reach in emerging and European markets

Ownership

Parent: WhatsApp