VIA Netherlands
Amsterdam, North Holland, Netherlands · Founded 2021
1-10 employees
Sourced & current · updated Oct 25, 2026Website
VIA (Verenigd In Advertising) is the Dutch advertising industry association and the Netherlands' member of the IAB network. It was formed when IAB Nederland merged with the agency association VEA, effective January 1, 2021, and represents about 300 advertisers, agencies, ad tech companies and publishers through task forces such as Data & Tech.
Where they sit
The primary trade association for the Dutch advertising, marketing and media industry and the official IAB Europe member for the Netherlands