Toutiao
Beijing, Beijing, China · Founded 2012
10001+ employees
Sourced & current · updated Jul 22, 2026Website
ByteDance's flagship Chinese news + content recommendation app launched August 2012. 292 million monthly active users; one of China's largest news/social platforms and a major ad inventory surface.
Where they sit
Stack tier: Ecosystem Services (A)
Demand Side Platform (DSP)Data Management PlatformProgrammatic Platform
One of China's largest digital advertising platforms by monthly active users, competing with Baidu and Tencent for premium brand and performance ad budgets
Ownership
Parent: ByteDance