TikTok Smart Performance Campaigns

Culver City, California, United States · Founded 2021

10001+ employees

Sourced & current · updated Jul 27, 2026

TikTok's AI-powered automated campaign type that optimizes ad delivery, bidding, and creative across TikTok's ecosystem to maximize conversions with minimal manual input.

Where they sit

Creative PlatformDemand Side Platform (DSP)Performance Marketing

TikTok's flagship automated performance advertising product, competing directly with Meta Advantage+ and Google Performance Max in the automation-first campaign space

Ownership

Parent: TikTok (ByteDance)