TikTok GMV Max

Culver City, California, United States · Founded 2024

Sourced & current · updated Aug 22, 2026

AI-powered automated campaign type for TikTok Shop. Launched UK early 2024, US October 2024. Mandatory for all TikTok Shop ads as of Sept 2025. Combines organic, paid, and affiliate creatives in single optimized campaign. 30% GMV lift in initial tests.

Where they sit

Stack tier: Ecosystem Services (A)

Retail Media PlatformE-commerce Marketing

Mandatory AI-automated campaign type for all TikTok Shop advertisers, positioning TikTok as a closed-loop social commerce platform competing with Meta Advantage+ and Google Performance Max

Ownership

Parent: TikTok Shop