Skai (formerly Kenshoo)

Established enterprise-focused omnichannel advertising platform with strong presence in search, social, and retail media management

Skai (formerly Kenshoo) is a leading omnichannel marketing platform that enables brands and agencies to plan, execute, and measure digital advertising campaigns across search, social, app, and retail media channels. Founded in 2006 as Kenshoo and rebranded to Skai in 2020, the company provides enterprise-level solutions that leverage AI and machine learning to optimize advertising performance and maximize ROI. The platform serves as a unified solution for managing campaigns across major platforms including Google, Facebook, Amazon, Apple Search Ads, and other retail media networks. Skai holds a significant position in the AdTech ecosystem as one of the established players in the performance marketing and campaign management space. The company serves major global brands and agencies, offering sophisticated tools for budget allocation, bid optimization, creative testing, and cross-channel analytics. With its comprehensive suite of solutions spanning walled garden platforms and retail media, Skai has positioned itself as a critical infrastructure provider for enterprise marketers managing complex, multi-channel advertising operations at scale.