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SiteScout

Acquired

San Francisco, California, United States · Founded 2008

11-50 employees · $7.5M

Sourced & current · updated Jun 1, 20260 of 4 facts verified

SiteScout was the first self-serve advertising platform for buying online banner ad space in real-time, pioneering programmatic display advertising.

Where they sit

Stack tier: Infrastructure & Data (B)

Demand Side Platform (DSP)Programmatic PlatformPerformance Marketing

First self-serve DSP for display advertising

Ownership

Pre-call brief from ATDb — sourced from the live database, current as of Jun 1, 2026. Not a static screenshot.