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SiteScout
AcquiredSan Francisco, California, United States · Founded 2008
11-50 employees · $7.5M
Sourced & current · updated Jun 1, 20260 of 4 facts verified
SiteScout was the first self-serve advertising platform for buying online banner ad space in real-time, pioneering programmatic display advertising.
Where they sit
Stack tier: Infrastructure & Data (B)
Demand Side Platform (DSP)Programmatic PlatformPerformance Marketing
First self-serve DSP for display advertising
Ownership
Parent: Basis Technologies