SiteScout

Rebranded

Toronto, Ontario, Canada · Founded 2010

11-50 employees · $7.5M

Sourced & current · updated Sep 5, 2026

SiteScout was the first self-serve advertising platform for buying online banner ad space in real-time, pioneering programmatic display advertising.

Where they sit

Stack tier: Infrastructure & Data (B)

Demand Side Platform (DSP)Programmatic PlatformPerformance Marketing

Pioneer of self-serve programmatic display advertising; first DSP to offer a fully self-serve RTB interface accessible to non-enterprise advertisers

Parent: Basis Technologies