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Setupad

Riga, Latvia · Founded 2015

51-200 employees

Sourced & current · updated May 11, 2026Website

Setupad is a premium publisher monetization platform that offers header bidding, ad optimization, and yield management tools for mid-to-large publishers. The company connects publishers to over 30 premium demand partners to maximize CPMs and fill rates. Setupad specializes in helping European publishers navigate privacy-compliant monetization strategies.

Where they sit

Stack tier: Infrastructure & Data (B)

Supply Side Platform (SSP)

A leading European-focused premium publisher monetization platform with strong header bidding capabilities and Google Publishing Partner certification

Competitors

Pre-call brief from ATDb — sourced from the live database, current as of May 11, 2026. Not a static screenshot.