Scibids Technology

Leading AI custom bidding solution for DSPs, now integrated within DoubleVerify's measurement and optimization ecosystem

Scibids Technology is an AI-driven media buying optimization company that develops custom bidding algorithms designed to enhance performance within demand-side platforms (DSPs). Founded in 2016 in Paris, France, Scibids built its reputation by enabling advertisers and agencies to move beyond the native optimization tools offered by DSPs, leveraging machine learning to create bespoke bidding strategies tailored to specific campaign KPIs. The platform integrates directly with major DSPs including DV360, The Trade Desk, Xandr, and others, processing real-time signals to make smarter, more efficient bid decisions across display, video, and CTV inventory. Scibids was acquired by DoubleVerify in August 2023 for approximately $125 million, marking a significant expansion of DoubleVerify's capabilities beyond brand safety and measurement into active campaign optimization. Post-acquisition, Scibids continues to operate as a distinct product unit within DoubleVerify, combining its AI bidding intelligence with DoubleVerify's data signals around viewability, brand safety, and fraud detection to create a more holistic optimization layer for programmatic buyers. In the AdTech ecosystem, Scibids occupies a unique position as a 'custom bidder' or 'AI bidding layer' that sits atop existing DSP infrastructure rather than replacing it. This approach has attracted major global brands and agencies seeking performance improvements without migrating to new platforms. The integration with DoubleVerify's measurement data creates a compelling feedback loop where quality signals directly inform bidding decisions, differentiating the combined offering from standalone optimization or measurement tools.