Roblox Ads

San Mateo, California, United States · Founded 2021

1001-5000 employees · RBLX

Sourced & current · updated Oct 5, 2026

Roblox Ads is an advertising platform embedded within the Roblox online entertainment and gaming environment, reaching over 85 million daily active users who spend an average of 2.4 hours per day on the platform, with 61% of them over the age of 13.

Where they sit

Stack tier: Ecosystem Services (A)

In-Game AdvertisingProgrammatic Platform

Leading native advertising platform within the Roblox metaverse, uniquely positioned as the dominant in-game ad channel for reaching Gen Z and Gen Alpha at scale

Ownership

Parent: Roblox