Roblox Ads

San Mateo, California, United States · Founded 2021

1001-5000 employees · RBLX

Sourced & current · updated Jun 24, 2026

Roblox's native advertising platform enabling brands to reach its massive Gen Z and Gen Alpha audience through immersive, in-experience ad formats within the Roblox metaverse.

Where they sit

Stack tier: Ecosystem Services (A)

In-Game AdvertisingProgrammatic Platform

Leading native advertising platform within the Roblox metaverse, uniquely positioned as the dominant in-game ad channel for reaching Gen Z and Gen Alpha at scale

Ownership

Parent: Roblox