Research Measurement Technologies

United States

1-10 employees

Sourced & current · updated Oct 26, 2026

Research Measurement Technologies (RMT, later RMTLabs) codes TV programs and ads against hundreds of psychological motivation signals (DriverTags, now Value Signals) so advertisers can target and measure by consumer motivation. Co-founded by media researcher Bill Harvey.

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Specialized independent research firm offering motivation-based content coding and audience measurement for TV and digital advertising