Reflektion

Acquired

San Mateo, California, United States · Founded 2012

51-200 employees · ~$30M

Sourced & current · updated Jun 29, 2026Website

Reflektion was an AI-powered personalization platform for e-commerce that delivered individualized product recommendations and search experiences before being acquired by Sitecore in September 2021.

Where they sit

Stack tier: Marketing Technology (C)

AI-Powered PlatformE-commerce Marketing

A mid-tier AI personalization specialist for e-commerce, competing against larger DXP and search vendors with a focus on real-time individual-level personalization

Ownership

Parent: Sitecore