Reactful

Merged

San Francisco, California, United States · Founded 2015

1-10 employees

Sourced & current · updated Jul 15, 2026Website

Reactful was a marketing automation platform that specialized in personalized email and web messaging for e-commerce businesses.

Where they sit

Stack tier: Marketing Technology (C)

AI-Powered PlatformMarketing TechnologyMarketing Platform

Niche B2B website personalization and conversion optimization tool with enterprise traction, acquired and absorbed by Metadata.io in 2022

Parent: Metadata.io