P
Puma
Herzogenaurach, Bavaria, Germany · Founded 1948
10001+ employees · PUM
Sourced & current · updated Oct 24, 2026
Puma is one of the world's leading sportswear brands, designing and marketing athletic footwear, apparel, and accessories across more than 120 countries.
Where they sit
Third-largest sportswear brand globally, competing with Nike and Adidas, with strong positioning in football, motorsport, and lifestyle segments
Ownership
Parent: Kering SA (major shareholder, not full parent)