P
Privacy Sandbox
DefunctMountain View, California, United States · Founded 2019
GOOGL
Sourced & current · updated Sep 26, 2026
Google’s 2019–2025 program to replace third-party cookies with privacy-preserving APIs. Google retired most of its technologies, including Topics and Protected Audience, on October 17, 2025.
Where they sit
Google-controlled initiative that sought to define the post-cookie advertising standards for the open web, ultimately failing to achieve industry consensus or regulatory approval
Ownership
Parent: Google