Performance Max

Mountain View, California, United States · Founded 2021

GOOGL

Sourced & current · updated Sep 28, 2026

Google Ads campaign type that uses automation to run ads across Google’s channels from one campaign.

Where they sit

Demand Side Platform (DSP)Programmatic Platform

Dominant automated campaign type within Google Ads, replacing legacy Smart Shopping and Local campaigns and serving as Google's primary vehicle for cross-channel AI-driven advertising

Ownership

Parent: Google