Paramount Audience Graph

New York, New York, United States · Founded 2021

10001+ employees · PARA

Sourced & current · updated Jul 20, 2026

Paramount's first-party audience data platform enabling advertisers to reach verified, privacy-safe audiences across Paramount's premium streaming and linear TV inventory.

Where they sit

Premium first-party audience data platform from a major media conglomerate, competing with other walled garden TV and streaming data solutions

Ownership

Parent: Paramount Global