Omni & Flywheel Commerce Network

New York, New York, United States · Founded 2025

5001-10000 employees · OMC

Sourced & current · updated Jul 3, 20261 of 4 facts verified

Omnicom's data and digital-commerce division (CEO Duncan Painter), housing the Omni operating system and Flywheel digital commerce — the data backbone for Omnicom's other divisions. Formed in the December 2025 post-Interpublic restructure.

Where they sit

Attribution & AnalyticsIdentity ResolutionRetail Media Platform

Omnicom's proprietary data and commerce backbone, differentiating the holding company in retail media and precision marketing against rival holding companies and independent platforms

Ownership

Parent: Omnicom Group