Novacap
Montreal, Quebec, Canada · Founded 1981
51-200 employees
Sourced & current · updated Jul 20, 2026Website
Novacap is a Canadian private equity firm focused on technology, financial services, industries, and healthcare investments. In adtech, Novacap acquired Cadent in 2023 in a deal valued at approximately $600M and has since invested in further ad tech consolidation. Cadent subsequently acquired AdTheorent under Novacap ownership.
Where they sit
Leading Canadian mid-market private equity firm and emerging AdTech consolidator via Cadent and AdTheorent portfolio holdings
Ownership
Subsidiaries