Nielsen Digital Ad Ratings
New York, New York, United States · Founded 2011
10001+ employees · NLSN
Sourced & current · updated Oct 5, 2026Website
Nielsen Digital Ad Ratings (DAR) is a measurement service that provides transparent tracking of audience reach across desktop and mobile devices for digital advertising campaigns.
Where they sit
Stack tier: Core Platforms (S)
Data & AnalyticsVerification & Measurement
Industry-standard third-party digital ad measurement provider, widely used as a currency for campaign verification across advertisers, agencies, and publishers
Ownership
Parent: Nielsen