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News America Marketing
RebrandedNew York, NY, United States · Founded 1988
1001-5000 employees
Sourced & current · updated Jun 25, 2026
News Corp shopper-marketing subsidiary (1988-2020). Operated SmartSource coupon inserts, FSI (free-standing insert) advertising, and in-store marketing programs. Sold to Charlesbank Capital Partners May 5, 2020 and renamed Neptune Retail Solutions.
Where they sit
Stack tier: Marketing Technology (C)
Retail Media PlatformPerformance Marketing
Was one of two dominant players in the U.S. FSI coupon market, with a near-duopoly alongside Valassis, and a leading in-store retail media network serving major CPG brands.
Ownership
Parent: News Corp