M
MS NOW
New York, NY, USA
1001-5000 employees
Sourced & current · updated Jun 23, 2026
Cable news network rebranded from MSNBC effective with the January 2, 2026 Versant spinoff. Ad inventory sold by NBCU One Platform 2-year term.
Where they sit
Stack tier: Marketing Technology (C)
Connected TV PlatformVideo Advertising Platform
Rebranded progressive-leaning cable news network operating under the Versant Media Group spinoff (effective Jan 2, 2026). During the transition, its domestic ad inventory is sold by NBCUniversal under the One Platform banner via a two-year agreement covering the 2026 and 2027 Upfront cycles (~through early 2028).
Ownership
Parent: Versant Media Group