MRC (Media Rating Council)

New York, NY, United States · Founded 1963

1-50 employees

Sourced & current · updated Jul 6, 2026

The Media Rating Council (MRC) is the independent industry body that sets measurement standards and accredits media measurement services across digital, TV, radio, and out-of-home advertising.

Where they sit

The definitive independent accreditation and standards body for media measurement in the U.S. advertising industry, with growing global influence.