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Lucid

Acquired

New Orleans, Louisiana, United States · Founded 2015

11-50 employees · $200M+

Sourced & current · updated May 11, 20260 of 5 facts verifiedWebsite

Lucid was an identity resolution and people-based marketing platform that helped brands connect customer data across devices and channels before being acquired by Adswerve in 2021.

Where they sit

Stack tier: Infrastructure & Data (B)

Data & Analytics

Mid-tier identity resolution provider focused on people-based marketing

Ownership

Parent: Adswerve

Competitors

Pre-call brief from ATDb — sourced from the live database, current as of May 11, 2026. Not a static screenshot.