Lemma Technologies

Leading programmatic SSP/DSP for CTV and DOOH in emerging markets, particularly APAC and MENA

Lemma Technologies is a global programmatic advertising platform that has carved out a distinctive niche by focusing on connected TV (CTV) and digital out-of-home (DOOH) advertising in high-growth emerging markets. Founded in India, the company operates a full-stack programmatic infrastructure including a supply-side platform (SSP) and demand-side platform (DSP), enabling advertisers and media buyers to access premium inventory across CTV screens, DOOH displays, and other emerging digital channels in markets such as India, Southeast Asia, the Middle East, and North Africa. Lemma's platform connects publishers and screen operators with demand from global and regional advertisers, facilitating programmatic transactions across channels that have historically lacked standardized buying infrastructure. The company has built integrations with major DSPs and demand sources, positioning itself as a critical middleware layer for omnichannel programmatic in markets where such infrastructure was previously underdeveloped. Its DOOH capabilities span thousands of screens across airports, malls, transit hubs, and outdoor locations, while its CTV offering taps into the rapidly growing streaming audience in Asia and the Middle East. In the AdTech ecosystem, Lemma occupies an important position as an emerging-market specialist with multi-channel programmatic expertise. As CTV and DOOH adoption accelerates globally, Lemma's early investment in these formats and its deep regional relationships give it a competitive edge over larger Western-centric platforms that have been slower to build localized infrastructure in APAC and MENA. The company serves agencies, brands, and media owners looking to execute data-driven, programmatic campaigns across screens beyond traditional digital display and video.