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Krafton

Seoul, South Korea · Founded 2007

5001-10000 employees · 259960

Sourced & current · updated Oct 24, 2026

Krafton is a South Korean video game company (maker of PUBG). In 2025 it bought ADK Holdings, the Japanese advertising and animation group, from Bain Capital Japan by acquiring its parent BCJ-31.

Where they sit

Marketing TechnologyIn-Game Advertising

Leading South Korean game publisher globally known for PUBG; entered Japanese advertising and animation market via ADK Holdings acquisition in 2025

Ownership

Subsidiaries

Pre-call brief from ATDb — sourced from the live database, current as of Oct 24, 2026. Not a static screenshot.