Kantar Advertising Intelligence

Rebranded

London, England, United Kingdom · Founded 2000

201-500 employees

Sourced & current · updated Jul 3, 2026Website

Kantar Advertising Intelligence was Kantar Group’s advertising-intelligence/competitive-ad-tracking division. In 2023 it was rebranded **Vivvix** (combining Kantar Ad Intel with Numerator data), and in November 2023 MediaRadar acquired Vivvix. The unit now operates as part of MediaRadar; "Kantar Advertising Intelligence" is a former name.

Where they sit

Stack tier: Ecosystem Services (A)

Marketing Analytics

Former industry-standard provider of cross-media competitive advertising intelligence; capabilities now absorbed into MediaRadar following the Vivvix rebrand and acquisition in 2023.

Ownership

Parent: MediaRadar