Intelligent Tracking Prevention (ITP)

Cupertino, California, United States · Founded 2017

AAPL

Sourced & current · updated Sep 26, 2026

Safari’s feature that limits cross-site tracking, including third-party cookies.

Where they sit

Privacy Technology

The dominant browser-native privacy enforcement mechanism for Safari, affecting a significant portion of global web traffic and setting industry standards for cookie and tracking restrictions.

Ownership

Parent: Apple Inc.