IAB UK

London, England, United Kingdom · Founded 1997

11-50 employees

Sourced & current · updated Oct 25, 2026Website

IAB UK is the trade body for the UK digital advertising industry. Its members span media owners, agencies, ad tech companies, platforms and publishers, with advertisers able to join free. It runs the IAB Gold Standard on ad fraud and brand safety, measures UK digital ad spend, and lobbies on policy such as advertising restrictions. Jon Mew has been its chief executive since 2017. It is a member of IAB Europe's network of national IABs.