IAB Sweden
Stockholm, Sweden · Founded 2000
1-10 employees
Sourced & current · updated Oct 25, 2026Website
IAB Sweden (IAB Sverige) is the Swedish member organization for digital marketing, with close to 300 member companies. Its task forces set standards and guidelines for programmatic, retail media, influencer marketing, audio, DOOH and brand safety, and it runs the MIXX Awards. In March 2026 its board expelled Meta over the platform's handling of deceptive ads, a case brought by publishers Bonnier News and Schibsted. Daniel Weilar chairs the board.
Where they sit
The primary trade body for digital marketing and advertising in Sweden, representing nearly 300 member companies and setting national industry standards