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Brief

Gut

Creative Advertising AgencyAgency

GUT delivers fearless, culturally resonant creative work that breaks through the noise, combining the talent of a global network with the agility and boldness of an independent agency.

Founded: 2018HQ: Miami, Florida, United States

Last updated Jun 26, 2026 by ATDb automated enrichment

At a glance

Employees
201-500

About

One of the fastest-growing and most-awarded independent creative agencies globally, competing directly with holding company networks

GUT is an independent creative advertising agency founded in 2018 by Anselmo Ramos and Gaston Bigio, both former top executives at David agency. Headquartered in Miami with offices in São Paulo, Buenos Aires, Toronto, and beyond, GUT has rapidly established itself as one of the most awarded independent agencies in the world, earning recognition at Cannes Lions, The One Show, and other major industry festivals within just a few years of its founding. The agency operates on a philosophy of 'guts over fear,' encouraging bold creative risks and culturally provocative work. GUT serves a range of global and regional brands across categories including food and beverage, consumer goods, technology, and entertainment. Its client roster has included notable brands such as Burger King (in select markets), Mercado Libre, Activision, and others seeking breakthrough creative work that drives both cultural conversation and business results. In the AdTech and advertising ecosystem, GUT occupies a distinctive position as a pure-play creative agency rather than a technology platform or media buyer. Its competitive advantage lies in its creative talent, independent ownership structure, and ability to move quickly without the bureaucracy of holding company agencies. The agency has grown significantly since founding, expanding its global footprint and winning major pitches against much larger network agencies.

Business model

Agency

Target market

Enterprise

What they offer

  • Brand Advertising

    Full-service brand campaign development including TV, digital, OOH, and social

  • Creative Strategy

    Strategic brand positioning and creative platform development

  • Content Production

    End-to-end content creation and production for multi-channel campaigns

  • Social & Digital Creative

    Platform-native creative work for social media and digital channels

  • Experiential & Activation

    Brand experiences, stunts, and cultural activations designed for earned media

Key features

Independent ownership enabling faster decision-makingGlobally distributed creative talent across multiple continentsCulture-first creative philosophy ('guts over fear')Strong track record at major international award showsIntegrated strategy and creative under one roofLean structures reducing overhead vs. holding company agencies

Use cases

Global brand campaign development for consumer brandsCultural marketing and earned media activationsBrand repositioning and platform creationSocial-first content strategiesIntegrated advertising campaigns across TV, digital, and OOHLaunch campaigns for new products or market entries

Customer segments

Global consumer brandsFood and beverage companiesTechnology and entertainment brandsLatin American regional brandsNorth American mid-to-large advertisers

Tech & specs

API

No

Corporate history
  1. 2018 · Founded

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