Google Shopping

Mountain View, California, United States · Founded 2002

GOOGL

Sourced & current · updated Aug 22, 2026

Google's product discovery and comparison shopping platform that connects retailers with high-intent shoppers through paid and free product listings across Google Search and other surfaces.

Where they sit

Retail Media PlatformE-commerce Marketing

Dominant global product discovery and comparison shopping platform integrated into the world's largest search engine

Ownership

Parent: Google