Fospha
London, United Kingdom · Founded 2020
51-200 employees · series-a
Fospha is a marketing measurement and attribution platform that specializes in helping e-commerce and direct-to-consumer (DTC) brands understand the true impact of their marketing investments. The company provides advanced multi-touch attribution technology that goes beyond traditional last-click models, enabling businesses to measure incrementality and optimize their marketing spend across multiple channels including paid social, paid search, display advertising, and other digital marketing ...
Where they sit
Stack tier: Marketing Technology (C)
Fospha positions itself as a next-generation marketing attribution platform specifically designed for e-commerce brands navigating the post-cookie era. The company differentiates through its focus on incrementality measurement and advanced statistical modeling rather than relying solely on pixel-based tracking.