Firebase Analytics

Rebranded

Mountain View, California, United States · Founded 2016

10001+ employees · GOOGL

Sourced & current · updated Jun 25, 2026Website

Google's free mobile and web analytics platform built into Firebase, offering unlimited event tracking and deep integration with Google Ads and the broader Google ecosystem.

Where they sit

Stack tier: Infrastructure & Data (B)

Data & AnalyticsMarketing Analytics

Formerly a leading free mobile analytics platform within the Google ecosystem; now superseded by Google Analytics 4 as the primary brand, with Firebase Analytics persisting only as an in-SDK label.

Ownership

Parent: Google