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Fenty Beauty
San Francisco, California, United States · Founded 2017
501-1000 employees
Sourced & current · updated Oct 26, 2026
Fenty Beauty is Rihanna's groundbreaking cosmetics brand, celebrated for its radical inclusivity with 40+ foundation shades and a marketing approach that redefined diversity standards in the beauty industry.
Where they sit
Influencer MarketingE-commerce Marketing
One of the most influential prestige cosmetics brands globally, credited with setting a new industry standard for inclusivity and diversity in beauty product development and marketing.
Ownership
Parent: Kendo Brands (LVMH)