Explainly

Specialized video creation platform for marketing content

Explainly is a video production and creation platform that focuses on helping businesses create animated explainer videos, promotional content, and marketing videos. The company provides services that range from custom video production to DIY video creation tools, enabling businesses to communicate their value propositions and products through engaging visual content. While not a traditional AdTech company in the programmatic advertising sense, Explainly operates in the broader marketing technology and content creation space that supports advertising and marketing campaigns. The platform serves businesses looking to enhance their digital marketing efforts through video content, which has become increasingly important for social media advertising, landing pages, and digital campaigns. Explainly's position in the market is as a specialized video content creation service that bridges the gap between expensive custom video production agencies and basic DIY tools, offering businesses a middle-ground solution for creating professional marketing videos.