Erich & Kallman

Independent boutique creative agency competing with larger network shops on creative quality and cultural relevance

Erich & Kallman is an independent creative advertising agency founded in San Francisco by Eric Kallman and Steve Erich. The agency has built a reputation for producing high-impact, culturally relevant advertising work across traditional and digital media channels. Known for a strong creative philosophy, the shop has attracted notable clients including Coors Light, Taco Bell, and other major consumer brands, competing directly with larger network agencies on the strength of its creative output. The agency operates as a full-service creative shop, offering brand strategy, campaign development, television and digital production, and integrated marketing communications. Its lean, independent structure allows for faster decision-making and a more direct creative process compared to holding company-owned agencies. Erich & Kallman has garnered industry recognition and award show attention for its distinctive work. While not a technology company in the traditional AdTech sense, Erich & Kallman participates in the broader advertising ecosystem as a creative agency that partners with media buyers, production companies, and digital platforms to deliver campaigns. Its market position is that of a boutique independent creative agency punching above its weight class in terms of creative quality and client caliber.