E
E.l.f.
Oakland, California, United States · Founded 2004
1001-5000 employees · ELF
Sourced & current · updated Oct 22, 2026
E.l.f. Beauty is a mass-market cosmetics and skincare brand known for high-quality, affordable products and one of the most culturally savvy marketing playbooks in the beauty industry.
Where they sit
Influencer MarketingSocial Media Management
Leading mass-market cosmetics brand and one of the fastest-growing beauty companies in the US, known for aggressive digital marketing and cultural relevance