Douyin for Business

Beijing, Beijing, China · Founded 2018

10000+ employees

Sourced & current · updated Jul 30, 2026

Douyin for Business is ByteDance's official advertising and marketing platform for Douyin, China's dominant short-video app, offering brands powerful tools to reach over 700 million daily active users.

Where they sit

Demand Side Platform (DSP)Video Advertising PlatformE-commerce Marketing

Dominant short-video advertising platform in China, second only to Alibaba in digital ad revenue share and rapidly gaining ground

Ownership

Parent: ByteDance