D
Dollar General
Goodlettsville, Tennessee, United States · Founded 1939
10001+ employees · DG
Sourced & current · updated Oct 22, 2026
Dollar General is one of America's largest discount retailers, operating over 19,000 stores nationwide and running a significant retail media network that connects CPG brands with its massive rural and suburban customer base.
Where they sit
Retail Media Platform
One of the largest discount retailers in the US by store count, with a growing retail media network targeting CPG advertisers seeking rural and suburban reach