D
Digital Advertising Alliance
Washington, D.C., United States · Founded 2010
11-50 employees
Sourced & current · updated Jul 6, 2026
The Digital Advertising Alliance (DAA) is a nonprofit self-regulatory organization that sets privacy standards for interest-based advertising, best known for administering the AdChoices opt-out program.
Where they sit
The leading self-regulatory body for interest-based advertising privacy in the United States, with broad industry adoption of its AdChoices icon and opt-out framework.