Crosswise

Merged

Tel Aviv, Israel · Founded 2013

11-50 employees

Sourced & current · updated Jul 20, 2026

Cross-device identity resolution company acquired by Oracle in May 2016. Provided device-graph capabilities for matching users across mobile, desktop, and connected TV. Integrated into Oracle Data Cloud. Discontinued with Oracle's 2024 advertising-business exit.

Where they sit

Stack tier: Marketing Technology (C)

Identity Resolution

Niche independent cross-device identity graph provider prior to Oracle acquisition; absorbed into Oracle Data Cloud as the identity spine of Oracle's advertising stack

Ownership

Parent: Oracle Advertising