Coupang

Seoul, Seoul, South Korea · Founded 2010

10001+ employees · CPNG

Sourced & current · updated Oct 12, 2026

Coupang is one of the largest online marketplaces in South Korea, founded in 2010 with a market capitalization exceeding $35 billion.

Where they sit

Stack tier: Ecosystem Services (A)

Retail Media PlatformPerformance Marketing

Dominant e-commerce and retail media platform in South Korea with growing international presence