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Chipotle
Newport Beach, California, United States · Founded 1993
10001+ employees · CMG
Sourced & current · updated Oct 26, 2026
Chipotle Mexican Grill is a fast-casual restaurant chain known for its customizable burritos, bowls, tacos, and salads made with fresh, responsibly sourced ingredients.
Where they sit
Customer AcquisitionCustomer Engagement
One of the largest and most influential fast-casual restaurant chains in North America, widely regarded as a leader in brand marketing and digital loyalty within the QSR/fast-casual segment.