C
Chili's Grill & Bar
Dallas, Texas, United States · Founded 1975
10001+ employees · EAT
Sourced & current · updated Oct 23, 2026
Chili's Grill & Bar is one of America's largest casual dining chains, known for its Tex-Mex-inspired menu and a bold, value-driven marketing strategy that has made it a standout advertiser in the restaurant category.
Where they sit
Customer EngagementPerformance Marketing
One of the largest casual dining chains in the U.S., undergoing a high-profile brand revitalization through aggressive value marketing and viral social media campaigns
Ownership
Parent: Brinker International