Chalice Advertising
New York, NY, United States · Founded 2015
11-50 employees
Sourced & current · updated Jul 24, 2026Website
Chalice Advertising (formerly Chalice Custom Algorithms) is a custom algorithmic media-buying platform that builds bespoke bidding algorithms for agencies and brands using their own first-party data and KPIs. It sits at the intersection of DSP technology and managed services, allowing advertisers to own their own bidding logic without building infrastructure from scratch.
Where they sit
Demand Side Platform (DSP)
Niche specialist enabling custom algorithmic bidding for agencies and brands that want first-party-data-driven programmatic buying without building DSP infrastructure in-house