ByteDance Ocean Engine

Beijing, Beijing, China · Founded 2018

10000+ employees

Sourced & current · updated Aug 3, 2026

ByteDance's integrated advertising platform powering performance and brand campaigns across TikTok, Douyin, Toutiao, and the broader ByteDance app ecosystem in China and globally.

Where they sit

Demand Side Platform (DSP)Programmatic PlatformPerformance Marketing

Dominant advertising platform in China's mobile and short-video ecosystem; one of the top two digital ad platforms in China by revenue

Ownership

Parent: ByteDance